Values Driven Fashion

NEW YEAR'S SALE | 20% OFF Sitewide

Limited Time Free Shipping on all orders

Banner Image

Featured products

Loyalty Hoodie Offwhite

Kindness Hoodie Beige

Gratitude Hoodie Grey

Respect Hoodie Black

Loyalty Hoodie Off-White

Kindness Hoodie Beige

Kindness Crewneck Beige

Loyalty Crewneck Off-White

Gratitude Crewneck Grey

Respect Crewneck Black

Gratitude Crewneck Grey

Respect Crewneck Black

Respect T-Shirt Black

Respect T-Shirt Black

Loyalty T-Shirt White

Loyalty T-Shirt White

Kindness T-Shirt Beige

Kindness T-Shirt Beige

Discipline Jogger Gray

Resilience Jogger Black

Authenticity Jogger Off-White

Consistency Jogger Beige

Discipline Jogger Gray

Resilience Jogger Black

Authenticity Crop Top Off-White

Consistency Crop Top Beige

Discipline Crop Top Gray

Gratitude Crop Top Gray

Kindness Crop Top Beige

Loyalty Crop Top Off-White

Discipline Jogger Gray

Resilience Crewneck Black

Discipline Hoodie Gray

Consistency Jogger Beige

Authenticity Hoodie Off-White

Resilience Jogger Black

Consistency Hoodie Beige

Resilience Hoodie Black

Shop Best Sellers

WHO WE ARE

Values Driven Fashion

Wear who you are. Be what you wear.

We're on a mission to change the world through a values-driven culture. Our clothing inspires humans to take action based on their values.

AS SEEN ON

PERFORMANCE

Function meets purpose:

Unmatched versatility that empowers to

transition seamlessly from gym to daily life.

Elevate your game today

CORE

Lead with values that inspire,

placed close to your heart.

Timeless style with purpose.

Find Your Core & Wear it

HALL OF FAME

Legends aren’t born, they’re made.
Wear the values that last.

Rock It Now

REAL FEEDBACK, REAL IMPACT

Free returns

Returns within 30 days receive a full refund.

Worldwide shipping

Ship anywhere, rates available at checkout.

Conscious Collection

Fashion is a dirty business. We're fixing it.