FEATURED PRODUCTS

Resilience Tee

$39.00

Discipline Tee

$39.00

Consistency Tee

$39.00

Commitment Tee

$39.00

Respect T-Shirt Black

$39.00

Gratitude T-Shirt Gray

$39.00

Loyalty T-Shirt White

$39.00

Kindness T-Shirt Beige

$39.00

Discipline Hoodie Gray

$50.00

Discipline Jogger Gray

$69.00

Resilience Crop Top Black

$30.00

Resilience Biker Black

$39.00

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WHO WE ARE

Values Driven Fashion

Wear who you are. Be what you wear.

We're on a mission to change the world through a values-driven culture. Our clothing inspires humans to take action based on their values.

OUR MISSION

MOCHA

Softness with strength,

built on empathy and discipline.

Everyday pieces for those with a purpose.

Shop Mocha Now

LOUNGE

Comfort that moves with you,

grounded in consistency and discipline.

Live with Purpose

PERFORMANCE

Function meets purpose:

Unmatched versatility that empowers to

transition seamlessly from gym to daily life.

Elevate your game today

CORE

Lead with values that inspire,

placed close to your heart.

Timeless style with purpose.

Find Your Core & Wear it

FUEL

Ignite your inner drive.
Empower your journey towards excellence.

Get Fueled

COMMON GROUND

The universal language humanity should speak,

our human values.

CHECK COLLECTION

HALL OF FAME

Legends aren’t born, they’re made.
Wear the values that last.

Rock It Now

REAL FEEDBACK, REAL IMPACT

Free returns

Returns within 30 days receive a full refund.

Worldwide shipping

Ship anywhere, rates available at checkout.

Conscious Collection

Fashion is a dirty business. We're fixing it.