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Wearable DNA

Wear who you are. Be what you wear

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Discipline Tee

Abeiku is 6' tall and wears size L.

Resilience Tee

Consistency Tee

Determination Tee

Focus Tee

Change Agent Tee

Values Driven Midweight Joggers - Sand

Values Driven Midweight Jogger - Black

Values Driven Midweight Jogger - Army

Travis is 6'1'’ tall and is wearing size L.

Discipline Hoodie

Gratitude Hoodie

Kindness Hoodie

Travis is 6'1'’ tall and is wearing size L.

Resilience Hoodie

John is 5'10'’ tall and is wearing size L.

Consistency Hoodie

Love Hoodie

Determination Crewneck

Michael is 6'2'’ tall and is wearing size XL.

Discipline Crewneck

John is 5'10'’ tall and is wearing size XL.

Focus Crewneck

Gratitude Crewneck

Michael is 6'2'’ tall and is wearing size XL.

Commitment Crewneck

Michael is 6'2'’ tall and is wearing size XL.

Resilience Crewneck

Premium Integrity Jacket

Premium Gratitude Jacket

Premium Love Jacket

Premium Kindness Jacket

Premium Empathy Jacket

BEST SELLERS

Discipline Tee

Loyalty Echo Oversized tee - Bone

Consistency Tee

Gratitude Tee

Respect Oversized tee - Khaki

Respect Echo Oversized tee - Black

Focus Tee

Perseverance Tee

Commitment Tee

Gratitude Element Tee

Carlos is 6' tall and wears size M.

Respect Tee

Abeiku is 6'0 tall and wears size L.

Integrity Tee

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WHO WE ARE

Values Driven Fashion

Wear who you are. Be what you wear.

We're on a mission to change the world through a values-driven culture. Our clothing inspires humans to take action based on their values.

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LEGACY

Timeless Wisdom.

Wear the Legacy that Shapes Who You Are.

What’s your legacy?

FUEL

Ignite your inner drive.

Empower your journey towards excellence.

Get Fueled

Common Ground

The universal language humanity should speak,

our human values.

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REAL FEEDBACK, REAL IMPACT

Meet the Values Driven Army

A.C Green

NBA All Star

Greg Louganis

Gold Medal Olympic Diver

CAT CORA

Chef Super Star

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Free returns

Returns within 30 days receive a full refund.

Worldwide shipping

Ship anywhere, rates available at checkout.

Conscious Collection

Fashion is a dirty business. We're fixing it.