Wearable DNA

Wear who you are. Be what you wear

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Discipline Tee

$27.30 $39.00
 
Abeiku is 6' tall and wears size L.
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Resilience Tee

$27.30 $39.00
 
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Determination Tee

$27.30 $39.00
 
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Gratitude Tee

$19.50 $39.00
 
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Consistency Tee

$27.30 $39.00
 
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Perseverance Tee

$23.40 $39.00
 
Travis is 6'1'’ tall and is wearing size L.
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Discipline Hoodie

$47.60 $68.00
 
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Gratitude Hoodie

$34.00 $68.00
 
John is 5'10'’ tall and is wearing size XL.
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Focus Crewneck

$35.40 $59.00
 
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Kindness Hoodie

$47.60 $68.00
 
Travis is 6'1'’ tall and is wearing size L.
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Resilience Hoodie

$47.60 $68.00
 
John is 5'10'’ tall and is wearing size L.
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Consistency Hoodie

$47.60 $68.00
 
Michael is 6'2'’ tall and is wearing size XL.
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Discipline Crewneck

$41.30 $59.00
 
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Determination Crewneck

$41.30 $59.00
 
John is 5'10'’ tall and is wearing size XL.
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Focus Crewneck

$35.40 $59.00
 
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Gratitude Crewneck

$29.50 $59.00
 
Michael is 6'2'’ tall and is wearing size XL.
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Commitment Crewneck

$41.30 $59.00
 
Michael is 6'2'’ tall and is wearing size XL.
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Resilience Crewneck

$41.30 $59.00
 
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Premium Integrity Jacket

$56.00 $80.00
 
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Premium Gratitude Jacket

$55.00 $80.00
 
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Premium Love Jacket

$56.00 $80.00
 
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Premium Kindness Jacket

$56.00 $80.00
 
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Premium Empathy Jacket

$56.00 $80.00
 
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Values Driven Midweight Jogger - Army

From $48.30 $69.00

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Discipline Tee

$27.30 $39.00
 
Travis is 6'1'’ tall and is wearing size L.
Save 30%

Discipline Hoodie

$47.60 $68.00
 
John is 5'10'’ tall and is wearing size L.
Save 30%

Consistency Hoodie

$47.60 $68.00
 
Save 30%

Determination Tee

$27.30 $39.00
 
Save 40%

Perseverance Tee

$23.40 $39.00
 
Save 50%

Gratitude Tee

$19.50 $39.00
 
Save 50%

Gratitude Hoodie

$34.00 $68.00
 
John is 5'10'’ tall and is wearing size L.
Save 30%

Commitment Hoodie

$47.60 $68.00
 
Save 30%

Consistency Tee

$27.30 $39.00
 
Carlos is 6' tall and wears size M.
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Respect Tee

$33.60 $48.00
 
Abeiku is 6' tall and wears size L.
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Resilience Tee

$27.30 $39.00
 
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Commitment Tee

$27.30 $39.00
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WHO WE ARE

Values Driven Fashion

Wear who you are. Be what you wear.

We're on a mission to change the world through a values-driven culture. Our clothing inspires humans to take action based on their values.

AS SEEN ON

LEGACY

Timeless Wisdom.

Wear the Legacy that Shapes Who You Are.

What’s your legacy?

FUEL

Ignite your inner drive.

Empower your journey towards excellence.

Get Fueled

COMMON GROUND

The universal language humanity should speak,

our human values.

CHECK COLLECTION

REAL FEEDBACK, REAL IMPACT

 Meet the Values Driven Army

A.C Green

NBA All Star

Greg Louganis

Gold Medal Olympic Diver

CAT CORA

Chef Super Star

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